Baidu C2C is one of the most important new product in 2008, which have potential to change the competitive landscape of China’s C2C market, which is dominated by Taobao.com. Yesterday, Baidu started a roadshow to promote its new C2C service to sellers.
There is only very limited information about Baidu C2C so far, we don’t even know when the service will launch. According to a post by a seller who attended yesterday’s roadshow in Beijing,
- Baidu C2C is a free platform, you can even get a free domain name
- Baidu C2C generate revenue from Baidu P4P service, i.e. keyword search results listing, and other online ads platform. Will Baidu P4P has a cost per sale plan for C2C sellers? Baidu Tieba(BBS service), Baidu Zhidao(Q&A service), and Baidu Space can also be used as resources for products promotion.
- Many infrastructures and preparations are ready, including Baidu Hi (IM tool), online payment and logistic service.
According to its C2C promotional materials, Baidu will help sellers to sell to targeted users based on analyzing user profile and behavior in Baidu.